Illuminated apparatus for displaying and advertising purposes



Patented .Tune 1?., 1922..

3 SHEETS-SHEET W. J. BEVILLE.

APPLlcATloN FILED FEB. 8.`1922.

mummmo APPARATUS ron' msPLAYING AND ADvERnsmGrPunPoss."

l w. 1. EvlLLE. I ILLUIVIINAI'EI) APPARATUS FOR DISPLAYING AND ADVERTISING PURPOSES.

APPLICATION FILED EEB. 8. |92 1,419,899.

2,' Patented June 13, 1922.,

. I 3 SHEETS--SHEET 2.

II I f@ I IIIII 2 7 i,

W. l. BEVILLE. ILLUMINATED APPARATUS FoR IIIRILAIIIIIG AND ADVERTISING PURPOSES.

AFPLICATAION FAILED FEB. B. |922. 1,419,899.

v Patented June 13, 1922.

WEBSTER JOHN BEVILLE, OF LONDON, ENGLAND.

v Specification of Letters Iatent. Patented Juil@ 13, 1922.

Application filed February 8, 1922. Serial No. 534,980.

To all whom t may concern.'

Be it known that l, lVnnsrnR. JOHN BnviLLn, a subject of the King of Great Britain and Ireland, residing at 2 Loraine Place, Holloway Road, London, Y. 7, England, have invented certain new and useful Improvements in Illuminated Apparatus for Displaying and `Advertising Purposes (for which l have tiled an application in Great Britain Sept. l5, 1920, Patent No. 173,283), of which the following is a specification.

The main object of the invention is to provide an apparatus for displaying goods consisting of a stationary stage-like chamber by means of which one or more objects placed in the chamber will be illuminated by both direct and reflected raysof light emanating from a lamp contained in a compartment hidden from external observation. A further object of the invention is to so construct such an apparatus that it'may be utilized for displaying advertisements.

The invention will be mainly described as it may be constructed if the compartment containing the lamp is located in the upper part of the structure and only a` single object is displayed. Y

According to the invention a stationary stage-like chamber of the necessary size is used, said chamber being open at its front side. v`Said front side is provided with a border or frame of suitable nature, for instance a frame resembling` an ordinary picture frame, while the interiorof the lower part of the chamber is provided with a shelf Vor the like for supporting the object to be Said chamber may be of boX-4 displayed. y form and the solid walls of same be connected to one another 1n such manner that they can. be readily taken apart and put to-v get-her.

Alternatively, the side walls of the chamber may be solid and the rear wall of the chamber consist of. curtains supported from a horizontally disposed rod of curved form connected to said sidewalls.' Within a compartment located in the upper part of the chamber is supportedvan incandescent electric lamp which projects into a drum-like reflecting structure that is arranged at an angle to the vertical centre line of the cham-` ber. Enclosing said angularly disposed reflecting structure is a vrotary drum adaptedv to produce alternate lighting effects, such as changes of colour, flickering, intermittent illumination or other effects. drum which is caused to rotate, in known rlhis rotary manner, bythe air heated by saidV lamp is provided with a supplementary reflector adapted to receive raysof light from said drum-like structure and reflect them or such of the rays of light as would not otherwise reach the obj ect on to the'object contained in the chamber of the apparatus. The rotary drum may be used by itself, but is preferably surrounded by a stationary drum. lWhen the chamber is to be illuminated otherwise than at its centre or whenv advertisements at the sides of the chamber are to be illuminated the side wallsv ofl said angularly disposed reflecting structure are formed with openings, and supplementary reflectors are arranged at the sidesof the rotary drum,

or at the sides of thestationary drum, when the rotary drum is surrounded by a stationary drum, by means of which supplementary reflectors rays of light passing; 'through the openings formed in the side walls of the angularly disposed :reflecting structure will be. reflected so as to illuminate the lateral parts of the interior of the chamber or the advertisements at the sidesv of the chamber. lThe compartment containing the illuminating and reecting parts of the apparatus are VbyA which is effected the illumination of the object to be displayed. Fig. 2 isa vertical section of the apparatus.. F 3 is a sectional plan of the apparatus, the section being taken through the upper part of the chamber of the apparatus. Fig. .el is a second sectional plan of the apparatus, the section being taken through the .lower part 'of said chamber. i 'f l is the vbase of the chamber of the apparatus and 2 are the side walls ofthe chamber.v 3 is the rearwall of thechamber consisting cfa curtain'or curtains supported from ahorizontally disposed rod 4 of curved shape. k5 are braces secured at their endsy to the side walls 2 for the kpurpose of-imparting rigidity to the structure. 6 is a shelf which from external' llO . chamber.

played and is preferably adjustable in a vertical direction to suit objects of different sizes. 7 is a second shelf or partition located at a suitable distance from the top of the 8 is a curtain which hides from external observation the part of the chamber above the partition 7. 9' is a drum-like .structure Which is supported in position above the partition 7, preferably in such manner that it can be readily removed, with its axis at a suitable angle to the centre line of the chamber. 10 is an incandescent electric vlarnp which is supported `from the partition 7 and projects into .the drum-like structure 9. This structure 9, which is open at its lower end and is closed at its upper end, is constructed of tin-plate and its upper end is iitted With strips of silvered glass 11,`

so that lthe rays of light emitted from the lamp 10 will be refiected and pass out of vthe lower or open end of the structure. 12 is a rotary drum surrounding the drum-like structure 9. This drum 12 is constructed of mica, so Vas to be as light as possible, and is coated With black paint on its periphery with the exception of one or more spaces .which are left uncovered so as to provide one Vor more transparent panels. The drum 12 is rotatably supported 'from the drum-like struct-rue 9 by means of a centre or needle 13, and is provided. at its top with vanes 14 against which the air heated by the lamp 10 ivill impinge and cause the drum -to be rotated. 15 is a stationary drum surrounding the rotary drum 12 and secured to the partition7. The drum 15 is provided at its back with an opening 16 to allow of the passage of light from the drum-like structure 9, and a reflector 17, of or approximately of the shape shown, is secured in position around said opening. The Walls .of this reflector Which face the opening 16 are prei"- erably fitted with silvered glass 18 on which part of the rays of light reflected 'from the strips of silvered glass 11in the upper end of thedrum-like strusturef) Will fall and be reiiected on to the ob] ect supported on theslielf 6. 1f it is desired that the lateral parts of the interior of the chamber of the apparatus shall .be .illuminated or .if the sides of the chamber are to be provided with advertisements which are to be illuminated openings 19 are formed in the sides of the drum-like" structure 9 and openings 2O in the stationary drum 15 in a position facing the openings 19,V

and reflectors 21, of or approximately of the shape shown, are secured to the partition 7 opposite the openings 20 and above openings 22, see Fig. 3, formed in said partition.

Then the sides of the chamber are provided with advertisements the latter are arranged at a suitable angle to the side Walls of the chamber of the apparatus, and therays of light reflected from the refiectors`21 are conducted iby means of Vpassages or vconduits 23 into the spaces 2e obtaining at the backs of said advertisements. The Walls 25' of said spaces other vthan the iront Walls thereof are lined with or consist of tin-'plate or other reflecting material, so that the rays of'light passing into the spaces 24 will be reflected on to said front wall. Saidl front Walls, though they may consist of pieces of glass bearing translucent letters on an opaque ground, preferably consist of pieces of prisinatic glass 26 on the front faces of which are secured the advertisements consisting of stencils or the like.

lilith an apparatus constructed as above described varying effects may be obtained. F or instance the periphery of the-rotary `drum may be provided, by covering same With blaclr paint, as above described, with suitably spaced translucent panels, so that Vvas the drum revolves the object to beY displayed and the advertisements at the sides ofthe chamber, Will be successively illuminated and deprived of light. Or the periphery oiflthe rotary drum may be painted with a succession o'f colours, so that as the drinn revolves the object, and the advertisements at the sides of the .chamber will be successively illuminated indifferent colours. Or a flickering ,effect may be obtained by providing' the rotary drum with vertically disposed opaque and transparent strips andthe inner ends of thel supplementary reflectors Vwith grids. Y

The construction of apparatus described above-may be varied. A 1

' For instance the chamber of the apparatus may be open at tivo of its sides, in which case the objects to be displayed inthe tivo parts of the chamber could be illuminated by means of tivo annularly disposed drum-like structures enclosedvivithin a single rotary drum, and as already' mentioned a rotary drum only can be employed, the outer or stationary vdrum being dispensed with.

What I have invented and desire to secure by Letters P'atentof the United ,States is as 'folloivsz- 1. An illuminated apparatus for display.

ioo

andr separated from the rest of the chamber by a partition, a reflector supported in position in said compartment With its axis at an.

angle to the normal, a lamp projecting into said reflector, an opening atthe rear of said partition for the passage of light into said. chamber, and a rotary drum surrounding said reflector, substantially as described; Y 2. An illuminated apparatus for displaying an object comprising a stage-like chamber open at its front, a compartment in said chamber .hidden from external observation and separated .from the rest of the `chamber f by a partition, a refiector supportedin position in said compartment with its axis at an angle to the normal, a lamp projecting into said reflector, an opening at the rear or said partition for the passage oflight into said chamber, a rotary drum surrounding said Y reflector, and a stationaryy drum surrounding said rotary drum, substantially as described.

3. An illuminated apparatus for displaying an object comprising a stage-like chamber open at its front, a compartment in said chamber hidden from external observation and separated from the rest of the chamber by a partition, a reflector supported in position in said compartment With its axis at an angle to the normal, a lamp projecting into said reflector, an opening at the rear of said partition for the passage of light into said chamber, a rotary drum surrounding said reflector, and a supplementary reflector disposed exterior to and at the rear of said rotary drum and adapted to receive rays of light from said reflector and to reflect them on to the object, substantially as described.

4L. An illuminated apparatus for displaying an object comprising a stage-like chamber open at its front, a compartment in said chamber hidden from external observation and separated from the rest of the chamber by a partition, a reflector supported in position in said compartment with its axis at an angle to the normal, a lamp' projecting into Y said reflector, an opening at the rear of said partition for the passage of light into said chamber, a rotary drum surrounding said reflector, a stationary drum surroundin said rotary drum and a supplementary re ector disposed exterior to and at the rear of said i stationary drum, and adapted to receive rays of' light from said reflector and reflect them on to the object, substantially as described.

5. An illuminated apparatus for displaying an object comprising a stage-like chamber open at its front, a compartment in said chamber hidden from external observation and separated from the rest of the chamber by a partition, a reflector supported in position in said compartment With its axis at an angle to the normal, a lamp projecting into said refiector, an opening at the rear of said partition for the passage of light into said chamber, a rotary drum surrounding said reflector, and supplementary reflectors at the rear of and at the sides of said rotary drum, substantially as described.

6. An illuminated apparatus for displaying an object comprising a stage-like chamber open at its front, a compartment in said chamber hidden fromexternal observation and separated from the rest of the chamber by a partition, a reflector supported in position in said compartment With its axis at an angle to the normal, a lamp projecting into said reflector, an opening at the rear of said partition for the passage of light into said chamber, a rotary drum surrounding said reflector, a stationary drum surrounding said rotary drum, and supplementary reflectors at the rear of' and at the sides of said stationary drum, substantially as described.

In testimony whereof, I affix my signature.

WEBsTER JOHN BEVILLEQ 

